COURSE CONTENTS
Below you can find the course descriptions for the courses offered by the Department of Business Administration (coded as İŞL). The table also provides credit and ECTS information for each course. The courses offered in English are marked with (ENG) next to the course title.
| Course Code | Course Name | Credit | ECTS |
| İŞL 113 | Introduction to Management | 3 | 6 |
| Basic concepts of business administration, legal structures of businesses and business combinations, business management and management functions, production, marketing, financing and human resources management functions of businesses, planning, organizing, directing, coordination and control concepts in management, concepts of responsibility and authority, delegation of authority, management of human resources. | |||
| İŞL 202 | Commerce Law | 3 | 6 |
| Commercial enterprise, merchant and types of commercial enterprises, interest; commercial work, merchant assistants, commercial title and business name, trade registry; brand and unfair competition, commercial books and current accounts, the concept of company, commercial companies: ordinary; collective; limited partnership; limited and joint stock companies, the concept and types of negotiable instruments. | |||
| İŞL 211 | Organization Theory | 3 | 6 |
| Organizations and organizational theory, strategy, organizational design and effectiveness, foundations of organizational structure, external environment of the organization, interorganizational relations, manufacturing and service technologies, information technology and information management, organizational size, life cycle and control, organizational culture and ethical values, innovation and change, decision-making processes, organizational conflict, power and politics, current developments in organizational design. | |||
| İŞL 216 | Organizational Behavior (ENG) | 3 | 6 |
| This is a seminar course that discusses basic and current issues in the field of organizational behavior. The course will be conducted in English and may vary depending on the instructor's research topic and area of expertise. Some of the basic topics are: Teamwork, leadership approaches, individual and group decision-making methods, organizational culture. | |||
| İŞL 233 | Principles of Marketing (ENG) | 3 | 6 |
| Marketing concept; marketing system, marketing management philosophies, strategic marketing planning, global marketing environment, consumer buying behavior, pricing; product; distribution channels; promotional activities; marketing research; market segmentation and market analysis. | |||
| İŞL 254 | Management and Cost Accounting | 3 | 6 |
| Cost elements, cost-volume-profit analyses, charging of expenses to products, job order costing method, process costing method, activity-based costing method, cost analyses valid in management decisions, operating budgets, standard costs and variance analyses. | |||
| İŞL 255 | Introduction to General Accounting | 3 | 6 |
| Basic concepts of accounting, financial reporting within the business, accounting information system, the role of accounting and accountant in business activities, accounting cycle, active-passive, income and expense accounts, balance sheet, income statement, end-of-period inventory transactions and financial reporting (accounting) standards and preparation and analysis of financial statements. | |||
| İŞL 272 | Operations Research (ENG) | 3 | 6 |
| Introduction to operations research, linear programming: modeling and graphical solution, linear programming: computer solution and sensitivity analysis, simplex solution, transportation and assignment problems, network analysis, project management, queuing theory, decision theory and game theory, nonlinear programming. | |||
| İŞL 278 | Applied Statistics (ENG) | 3 | 6 |
| Simple linear regression, multiple linear regression, dummy variables, analysis of variance (ANOVA), time series analysis, stationarity, trend analysis, seasonal fluctuation, applications with statistical computer programs (software). | |||
| İŞL 312 | Human Resources Management | 3 | 6 |
| Effective operation of human resources, productivity of personnel to provide competitive advantage, planning and finding satisfaction, selection, recruitment, development, training, evaluation, reward, wage management. | |||
| İŞL 313 | Negotiations Techniques | 3 | 6 |
| Characteristics of effective negotiation, negotiation process, power and perception model, influence model, status, need, purpose and action, anatomy of negotiation, expectancy satisfaction theory, strategy formation, tactics and response. | |||
| İŞL 314 | Management of Groups in Business Life | 3 | 6 |
| Understanding groups (with their dynamics), developmental process of groups, roles in groups, communication within the group, conflict within the group, problem solving and decision making within the group, managing groups, evaluation of groups. | |||
| İŞL 333 | Consumer Behaviors (ENG) | 3 | 6 |
| Consumer behavior concepts and principles, pre-sale processes, purchasing processes, product and service use, sharing, disposal, post-purchase evaluation, consumer analysis, product development, brand value, advertising. | |||
| İŞL 335 | Research Methods in Social Sciences (ENG) | 3 | 6 |
| The concept of research, the need for data in terms of problem solving, planning and decision making, planning and stages of research, research methodology and scientific method, sampling method in obtaining data and application models in research, data collection methods, data analysis, scope and features of the research report. | |||
| İŞL 336 | Recent Approaches in Marketing | 3 | 6 |
| Neuro-marketing, consumer perception differences, sector-based marketing (university, medicine, etc.), new marketing research methods, individual sales techniques, theoretical and applied discussions. | |||
| İŞL 338 | Science, Ethics and Humanity | 3 | 6 |
| Epistemology and purpose of science, social responsibility, service to society, social entrepreneurship, business ethics, marketing ethics, perception management in advertising, neuro-marketing applications, the concept of fashion, environmental awareness, consumption, consumption psychology, sociology of consumption, technological developments, creating a business idea, social entrepreneurship. | |||
| İŞL 343 | Operations Management (ENG) | 3 | 6 |
| Historical development of production management, its objectives and functions, relations with other departments, production systems, production strategies, product design and new product development, technology selection and production technologies, process technologies and technology management, decision theory, location selection, workplace layout, job design, job measurement and applications. | |||
| İŞL 346 | Innovation Management in Business | 3 | 6 |
| The concept of innovation, the importance of innovation for companies, types of innovation, innovation management, innovation strategies, strategic alliances and network organization, new product development process, intellectual capital management, innovation measurement, innovation financing and national innovation systems. | |||
| İŞL 361 | Financial Management | 3 | 6 |
| Definition of financial management, its purpose, time value of money, present value concept. Firm purpose investment financing policies, resource types and costs, capital budgeting, capital budgeting under risk and inflation, examination of capital structure in terms of net income, net operating income and traditional approach, optimal capital structure. Asymmetric information theory. Evaluation of equity and foreign resources and dividend policy. | |||
| İŞL 362 | Financial Markets and Institutions (ENG) | 3 | 6 |
| Capital markets and their basic features, capital market instruments, central bank and monetary policy instruments, deposit-taking institutions, investment funds and partnerships, features of securities, primary and secondary markets, interest rate theory, risk and return concepts, stock exchange in Türkiye, option contracts, futures and forward contracts. | |||
| İŞL 364 | International Economics and Finance (ENG) | 3 | 6 |
| Fundamentals of international economics, open economy macroeconomic models, international trade, foreign exchange markets, exchange rate policies, principles of international finance, forward markets. | |||
| İŞL 368 | The Principles of Modern Finance (ENG) | 3 | 6 |
| Modern portfolio theory, financial asset pricing models, introduction to financial engineering, new financial instruments and structured products, alternative investment vehicles, new financial approaches used in global financial markets. | |||
| İŞL 372 | Operations Research (ENG) | 3 | 6 |
| Introduction to operations research, linear programming: modeling and graphical solution, linear programming: computer solution and sensitivity analysis, simplex solution, transportation and assignment problems, network analysis, project management, queuing theory, decision theory and game theory, nonlinear programming. | |||
| İŞL 381 | Management Information Systems (ENG) | 3 | 6 |
| Information systems and technologies, office automation, computer networks and the internet, information resources management, database systems, introduction to system development problems and processes; preliminary investigation processes; system analysis; system design; system development; system operation and evaluation. | |||
| İŞL 384 | Artificial Intelligence and Data Analytics in Businesses (ENG) | 3 | 6 |
| Introduction to artificial intelligence and data analytics, data-driven decision-making processes, fundamental analytical skills and application areas, data querying and management with SQL, data visualization tools (Excel, Tableau, Power BI), fundamentals of machine learning, concepts and classifications of artificial intelligence, business applications of artificial intelligence and machine learning, AI and data analytics in marketing, operations management, and finance, integration of data analytics into ERP systems, an overview of AI-powered decision support systems. | |||
| İŞL 402 | Applied Business Analysis | 3 | 6 |
| Basic information about business management, business functions (management, marketing, production, accounting and finance, human resources), company establishment processes, risks in business management, case studies and company analyses. | |||
| İŞL 405 | International Business Management (ENG) | 3 | 6 |
| International Management issues, intercultural management, management models to increase the performance of the organization in global markets by analyzing management problems encountered in international markets, intercultural communication, negotiation techniques and global market conditions. | |||
| İŞL 406 | Strategical Management (ENG) | 3 | 6 |
| Fundamentals of strategic management, strategic analysis, strategy formulation, environmental analysis, strategy implementation and control, other topics in strategic management (leadership, organizational culture, business ethics, crisis management and unplanned change, strategic management in small businesses, strategic management problems in organizations, case studies). | |||
| İŞL 415 | Selected Topics in Business Administration | 3 | 6 |
| To provide a combination of theory and practice by discussing real-life case studies in basic business management areas such as investment decisions (feasibility), selection between purchasing-leasing (service procurement) alternatives, pricing when entering the market and/or while operating, human resources management (recruitment, workforce planning, wage system, etc.), opex-capex financing, reorganization, strategy determination, cost minimization. | |||
| İŞL 416 | Organizational Behavior (ENG) | 3 | 6 |
| This is a seminar course that discusses basic and current issues in the field of organizational behavior. The course will be conducted in English and may vary depending on the instructor's research topic and area of expertise. Some of the basic topics are: Teamwork, leadership approaches, individual and group decision-making methods, organizational culture. | |||
| İŞL 419 | Chaos, Crisis, Communication and Global Organizations | 3 | 6 |
| Fundamentals of the concepts of chaos and crisis, Basic characteristics of the new world, Conceptualization of risk society, Chaos and management errors, Chaos models, Management of weaknesses and opportunities, Design of management systems for a resilient company, Philosophy of science and the new scientific paradigm, Marketing strategies for resilient companies, Growing in the age of turbulence, Digital marketing in the age of turbulence, Big data and its basic areas of use. | |||
| İŞL 430 | Global Entrepreneurship and Foreign Trade | 3 | 6 |
| Concepts related to entrepreneurship, Characteristics and functions of global entrepreneurs, Documents and feasibility studies that global entrepreneurs should prepare, Importance of foreign trade in terms of economy and global markets, Documents and delivery types used in foreign trade, Payment methods in foreign trade, Foreign trade financing – export credits, Export & Import credits, Alternative financing techniques and Risk protection methods. | |||
| İŞL 432 | International Marketing | 3 | 6 |
| International markets, international marketing strategies and entry routes; planning, implementation and control of product, price, distribution and promotion activities at international level. | |||
| İŞL 437 | Marketing Theory | 3 | 6 |
| Basic marketing principles, marketing and consumer behavior theories, consumer decision-making process, philosophy of marketing, consumer culture theory, subculture theory, imitation products, feminist approaches, netnography, symbolism, materialism. | |||
| İŞL 438 | Retail and Sales Management | 3 | 6 |
| Sales concept and types, Strategic sales planning, Relational sales and its advantages, Sales-benefit relationship, Sales projections, Sales management, Sales ethics, Retailing, Marketing mix design in stores, Sales and performance measurement systems, Sales and management. | |||
| İŞL 439 | Digital Brand Management and Social Media | 3 | 6 |
| Defining the new world and new normal order, basic approaches in scientific research, Understanding the brand and target audience, Strategies for correct branding, Digital platforms, digital marketing and corporate social media usage, Advertising, advertising language and digital advertising, Guerrilla marketing and digital versions, Social media advertising and advertising types, Technical tools in the digital age, Digital crisis management and Digital reputation. | |||
| İŞL 441 | Production Planning and Control (ENG) | 3 | 6 |
| Periodic classification of production plans, changes under managerial control, total production planning, linear planning, dynamic programming, heuristic techniques, short-term planning in continuous and discrete systems, inventory systems - independent demand situation, inventory models, repair and maintenance planning, statistical quality control techniques and total quality management philosophy. | |||
| İŞL 442 | Technology Management | 3 | 6 |
| Technology and basic concepts related to technology, technology management (at firm and country level), technology management process, critical factors in managing technology, technology life cycle, technology planning, acquisition and use of technology, technology transfer, technological innovation process, global competition and technology management, business strategy and technology strategy. | |||
| İŞL 446 | Project Management | 3 | 6 |
| Determination of project activities; Gantt Charts; establishment of PERT/CPM networks; resource balancing/resource allocation; computer solution of PERT/CPM networks; cost analysis in projects; shortening project durations; computer-aided project management. | |||
| İŞL 447 | Productivity and Sustainable Production | 3 | 6 |
| Conceptual framework of productivity, dimensions of performance at the enterprise level, factors affecting productivity, types of productivity indicators and productivity measurement methods, diagnosis of productivity problems in enterprises, productivity management, productivity increase techniques, conceptual framework of sustainable production, sustainable production tools and techniques, application examples from around the world regarding sustainable production in enterprises. | |||
| İŞL 448 | Enterprise Resource Planning | 3 | 6 |
| Inventory control, material extraction, stock types and workshop data collection; opening orders, calculating order costs, monitoring production, creating and updating routes and product trees, receiving materials and sending products, stock definitions, introduction of stocks in the ERP package, fixed assets, product-related introductions, definition of recipes, work orders, operations, reports, creation of budget, arrangement of cash flow, monitoring of payables and receivables accounts, product and human resources cost accounts; preparation of financial and operational reports, creation of sales orders, creation of customer-specific products, arrangement of prices given to customers, sales and purchasing reports. | |||
| İŞL 452 | External Audit | 3 | 6 |
| Definition, importance and types of accounting audit, qualifications of the auditor, audit standards and audit process, making audit contracts, audit principles, planning of audit, internal control system, audit of liquid assets, audit of securities, audit of receivables, audit of stocks, audit of financial fixed assets, audit of tangible fixed assets, audit of debts, audit of equity, audit of income statement accounts and preparation of audit report. | |||
| İŞL 461 | Risk Management (ENG) | 3 | 6 |
| Concepts of risk and return, types of financial risk, measurement of risk and return, value at risk, value at risk applications, hedging instruments, risk management for financial institutions, risk management policies. | |||
| İŞL 462 | Investment Analysis and Portfolio Management (ENG) | 3 | 6 |
| Investment concept, investment alternatives, investment companies, securities markets, return and risk, bond and valuation, stock valuation, economy and sector analysis, fundamental and technical analysis, options, futures and forward contracts, portfolio selection, capital market theory, portfolio management. | |||
| İŞL 464 | Corporate Governance | 3 | 6 |
| Understanding of corporate governance, corporate thinking and corporate structuring studies, global developments in corporate governance, corporate governance principles, restructuring tendency and need for institutionalization in family businesses, financial and managerial issues in corporate governance. | |||
| İŞL 465 | Real Estate Finance | 3 | 6 |
| Fundamental features of real estate markets, basic concepts of real estate financing, mortgage loans and mortgage-backed securities, mortgage loans and mortgage-backed securities markets, mortgage banking and specialized housing finance institution practices. | |||
| İŞL 467 | Selected Topics in Finance | 3 | 6 |
| International forex, commodity, stock, bond markets. Inter-market analysis. Buying-selling transactions. Leading financial and economic indicators. Important market ratios. | |||
| İŞL 468 | Special Topics in Money and Capital Markets | 3 | 6 |
| Alternative Investment Instruments in Capital Markets, Venture Capital Investment Instruments, Venture Capital Investment Funds in Capital Markets, Venture Capital Investment Partnerships in Capital Markets, Development of the Venture Ecosystem in Turkey, Differences between Venture Capital Investment Funds and Partnerships, Global Trends in Venture Investments, Exit Strategies: IPO, Sale, M&A, New Instruments in Venture Capital Investments, ESG and Impact Investing. | |||
| İŞL 469 | Financial Technology (FinTech) | 3 | 6 |
| Technological Trends in Finance, Blockchain and Encryption, Bitcoin and Other Cryptocurrencies, Smart Contracts and Tokens, International Monetary Systems, Open Banking and Digital Payment Systems, Digital Advisory Systems, Finance and Artificial Intelligence, Algorithmic Transactions in Financial Markets, Financial Technology Regulations, Ethics and Sustainability in Financial Technology. | |||
| İŞL 499 | Independent Study | 3 | 6 |
| Individual research course conducted under the guidance of a faculty member: Determining a Research Topic and Research Design on Business Functions, Literature Review, Research Proposal Writing Processes, Application of Analysis Methods, Results Reporting Methods, Writing a Research Report/Article. | |||
Service Courses Offered by the Department of Management
| İŞL 161 | Introduction to Finance | 3 | 6 |
| Time value of money, net present value and market efficiency, money and capital markets, bonds, stocks and derivatives, analysis of financial statements, capital budgeting and financing decisions, risk-return relationship, diversification and Capital Asset Pricing Model (CAPM), holistic evaluation of the relationships between financial markets, corporate finance and investment decisions. | |||
| İŞL 212 | Business Knowledge | 3 | 6 |
| Basic concepts of business administration, purposes of businesses and types of businesses, establishment investment of businesses and establishment investment research, business management and management functions, production, marketing, financing and human resources management functions of businesses. | |||
| İŞL 353 | Accounting and Cost Accounting | 3 | 6 |
| Basic concepts of accounting, active-passive, income and expense accounts, balance sheet, income statement, preparation and analysis of financial statements, cost concepts, general information on cost accounting, place of cost accounting in accounting organization, its operation, operation of uniform cost accounting system in Türkiye, cost accounts. | |||
