Management

COURSE CONTENTS

MUST COURSES

 İŞL 511 Business, Management and Organization

Starting from the concept of business, the management and structure of business organizations are discussed in terms of their basic parts. The management process is processed within the framework of four basic functions – planning, organizing, directing and controlling. It is discussed how the personality, values and attitudes that managers and employees carry to the organizations they work in can turn into behaviors when they come together with the factors of the working environment.

 İŞL 533 Strategic Marketing Management

The concept of strategy and hierarchy of strategy, growth strategy, market segmentation, positioning, target market selection and differentiation, market mixture strategy, finished good strategies, price strategies, distribution strategies, promotion strategies and planning. 

İŞL 545 Operations and Supply Chain Management

This course focuses on operational processes and concepts in businesses that create value with products and services. It is about the systematic planning, design and operation of all procurement, logistics and production processes needed for production and service delivery. It covers all of the main activities that create added value such as product and process design, service delivery, and strategic planning to increase the competitive advantage of a business. In this course, subjects related to supply chain network design, process selection, factory placement, business systems design, factory location selection, and quality management and control are covered.

İŞL 562 Financial Analysis

Financial analysis, financial planning, inventory and cash management, management of receivables, short-term financing, debt policy, profit policy, optimal capital composition, time value of money, investment budgeting, leverage and risk, dividend policy, fundamentals of international financial management.

İŞL 596 Research Methods and Data Analytics

The aim of this course is to enable students to develop theoretical, methodological and research skills to enhance the ability to review academic literature, critically evaluate research work, plan and conduct rigorous research, and get analytical results. The processes of converting theoretical concepts into hypotheses for scientific research, measuring, collecting and analyzing data with field studies will be explained in detail. In this context, qualitative data collection methods such as interview techniques, focus groups, discourse analysis, participant observation, ethnographic studies; quantitative data collection methods such as macro data analysis, questionnaire and experimental studies, content analysis will be examined and statistical data analysis methods will be introduced.

ELECTIVE COURSES

 İŞL 501 Business Economics

The use of basic concepts of economic theory in decision-making process, the meaning and importance of economics and microeconomics, the use of mathematics and charts in economics, supply and demand, flexibility, benefit and consumer preferences, production organization, production and costs, perfect competition market, monopoly market, monopolistically competitive market, oligopoly market, sourcing markets, risk and uncertainty, information economics, investment, exogeneities and public preference.

İŞL 512 Human Resources Management

Human resources planning, staff selection and recruitment, staff training and improvement of human resources, staff efficiency, career development, performance assessment, motivation, communication, compensation policies.

İŞL 513 Entrepreneurship

The place in and importance for the theory and practice of entrepreneurship of organizational culture; discussion and study of entrepreneurship as an economic mentality; the role of organizational culture on motivation, development of business administration strategies and increase of organizational effectiveness; discussion and study of how the culture of entrepreneurship is to be improved in the individual and organizational area; the nature of entrepreneurship; creativity and innovation; the characteristics of entrepreneur; the improvement of entrepreneurship in enterprises; environmental assessments, preparation for a new investment; evaluation of new investment; development of an effective enterprise plan; legal matters and marketing matters regarding a new investment; sources of capital accumulation of entrepreneurs; management of entrepreneurial development; acquisition of a new enterprise; international development and entrepreneurship; moral and social problems for entrepreneurs.

İŞL 514 Strategic Management

The importance of strategic management, strategic analysis, strategy formulation, environmental analysis, implementation and control of strategies, other topics of strategic management (leadership, organizational culture, business ethics, crisis management and unplanned change, strategic management in small-sized enterprises, strategic management issues in organizations, case studies). 

İŞL 521 Organizational Strategies

The new organizational theories, the micro and macro approaches, the qualitative organizational researches, the quantitative organizational researches, the latest developments in the organizational theory.

İŞL 522 Current Issues in Management and Organizational Theory 

Management functions (planning, organization, orientation and supervision); factors that surround the management process (culture, ethics and social responsibility); individual internal environmental factors such as personality, perceptions, attitudes and behaviors; groups and team work; managerial skills such as problem-solving and decision-making, motivation, communication and conflict management; organizational theory, organizational structure; organizational design and efficiency; organizational life cycle, organizational culture; organizational change. 

 İŞL 524 Negotiation Techniques and Dispute Resolution

The concept of negotiation, different meanings and applications in various cultures, the identification of the need for negotiation, the determination of the best negotiation technique, the determination of the opening position and of the corresponding strategy, the tactics to be implemented. 

İŞL 530 Global Enterprise and Foreign Trade

The new foreign trade enterprises and the possible tendencies of the same are studied and discussed systematically within the framework of globalization, in the light of the examples of global enterprise and in line with the economic and foreign trade goals of Turkey.   The topics to be covered include the globalization phenomenon and its historical course, its relation with the concept of entrepreneurship, the relation between the global enterprise and foreign trade and the examples of global enterprise.

İŞL 532 Consumer Behavior Analysis

Introduction to consumer behaviors, consumers as individuals (perception-learning, motivation, values, self), personality, way of life, attitudes, changes in attitudes and interactive communication, consumers as decision-makers (individual decision-making, buying and consuming), group effect and counseling, organizational and household buying decisions, consumers and sub-cultures (income and social class, ethnic group, racial and religious sub-cultures), consumers and sub-cultures (age), consumers and culture, creation and generalization of consumer culture. 

İŞL 536 Current Approaches in Marketing

The objective of this course is to address and deliberate certain marketing topics, which are not directly addressed within marketing course books or are not directly used as course materials for having an interdisciplinary theoretical infrastructure, but are considered fairly important and popular and are intensively discussed.   The course topics could vary in time on the basis of a dynamic philosophy.   Main course topics include neuro-marketing, perceptional differences of consumers, marketing activities in different sectors as university and medicine, newly developed marketing research methods and individual sales techniques.   Those topics will be discussed both theoretically and practically, which discussions will be supported by reports, applications and lecturers, which and who could provided sector-related information.

İŞL 537 International Marketing Strategies

The scope of international marketing, decision-making process in international marketing, researches related to international markets, planning of product policies in international markets, international pricing policies, international distribution and promotion policies. 

İŞL 538 Retail and Sales Management 

The strategies for the delivery to the right customer of the right product through the right retail channels profitably in the retail sector, which has become the point of delivery of numerous p roducts to consumers, will constitute the main topic of the course.   The objective of the course is enable the students to detach themselves from their roles as consumers and to view the retail points of sale from the eyes of a supplier and brand representative, and the provide the students with the knowledge, which they can use through the course of their careers in the future and which they could, in fact, gain by experience.   The course topics include product portfolio preparation, retail chains, shelf location, competitor review, budget planning, procurement methods and sales reporting.

  İŞL 542 Project Management

The objective of this course is to provide the students with a basic understanding regarding the fundamental principles of project management and with practical knowledge that they can use in the field.   The objective of this course is to introduce the students to the concept of project management professionally and to assist them in understanding the strengths of real-life application of the fundamental principles of project management.   Each student, who completes this course, will be able to gain insight about (i) the methodological foundations of professional project management, (ii) project management process groups and knowledge areas, (iii) the methodology with case studies derived from Project Management business and (iv) the tools used in the project management business such as MS Project.

İŞL 543 SMEs and Innovation

Entrepreneurship characteristics and innovation capacity of local enterprises, structural attempts to enhance innovation capacity (industrial zones, techno-parks, innovation centers etc.), the current state of industry - university cooperation in the context of innovation performance and policy suggestions.

İŞL 546 Enterprise Resource Planning

Introduction to business processes, Introduction to enterprise systems, Introduction to enterprise resource planning (ERP) and accounting, Procurement processes with ERP, Sales processes with ERP, Production process with ERP, Inventory and warehouse management processes, Material planning processes, Process Integration, Supply chain management and ERP. 

İŞL 553 Management Accounting

Financial accounting at enterprises, cost accounting, basic concepts of management accounting, cost-volume-profit relations, cost distribution, cost systems, cost and revenue review methods used for decision-making, standard costs and flexible budget applications, and management accounting in planning, audit and success assessment. 

İŞL 559 Corporate Governance

The principles of corporate governance, which allow for a company to maintain its relations with the board of directors, the shareholders, the employees, the suppliers and the society, i.e. all respective stakeholders in accordance with the principles of equality, transparency, accountability and responsibility, are discussed and deliberated Transparency and public disclosure, which eliminate the asymmetrical information among the shareholders, interest holders and the board of directors, which constitute the enterprise, are addressed and discussed. Also, the performance of the companies, which are listed to the stock exchange and which implement the principles of corporate governance, are analyzed and studied as case study. 

 İŞL 560 Money and Capital Market Applications

Banking and capital market instruments and case studies regarding the functioning of markets; study and discussion of intermediary institutions, corporate investors and private pension funds, which will be attended and contributed market professionals.

İŞL 563 Risk Management and Derivative Instruments

The concept and types of risk, measuring and assessment of risk, financial risk management and derivative markets, currency-interest ad index futures, forward and future pricing, future hedging and speculation, option, option valuing models (Black Sholes, binomial etc.), trading strategies, swap, new generation derivatives, case studies.

İŞL 565 Macroeconomics for Business Administrators

General principles ad fundamental concepts of macroeconomics, national income, fundamentals of economic growth, total demand, total supply, unemployment, impacts of economic policies on economic stability and growth, international monetary system and exchange rates, change in macroeconomic dynamics and impacts of the same on enterprises.

İŞL 566 Portfolio Analysis and Management

Risk and return analysis of portfolios, optimal portfolio, portfolio management, portfolio creation models, management of pension assets and pension funds.

İŞL 567 International Business Administration

International dimension of business administration matters, globalizing markets, market structure and competition in global markets, international partnerships, operation of financial markets, the effect of liberalization, currency risk, characteristics of emerging markets, case studies.

İŞL 568 Financial Markets and Institutions

Capital markets, the place of banks within the financial system, banking, investment funds and mutual funds according to the types and functions of the same, securities and futures exchanges in Turkey, BASEL II new capital reconciliation and applications, BASEL II and Turkish banking system. 

İŞL 569 Current Issues in Finance

Management of currency risk; measuring risk appetite in global markets; foreign exchange market operations; commodity market operations (gold-silver-oil); interest-parity relation; inter-market analysis; reserve diversifications of Central Banks and the impact of the same on prices; case studies. 

İŞL 570 Digital Finance

This course aims to introduce students to the ongoing digital revolution, explain how it transforms financial practices, and discuss how it can affect the financial world more in the future. The course will begin by explaining the digital ecosystem, especially digital technology, actors and their regulations. Specifically, the course will cover block chain technology and other technological developments affecting financial applications. The course will cover applications in digital money, wallet, deposit and loan in detail. Students will be asked to use some of the financial digital applications. The course also aims to discuss the possible problems of digital finance.

İŞL 590 Selected Topics in Business Administration

The objective of this course is to provide an environment, in which novel methods, studies or new orientations in practice in the field of business administration can be discussed. Thus, the content varies over the time.